Multiple meta descriptions on one page. … First and foremost, we'll give you a more thorough definition of a meta description than we did above. Dazu gehören Meta Title, Meta Description und Meta Keywords. Here are the Keywords that CNN.com uses: CNN,CNN news,CNN.com,CNN TV,news,news online,breaking news,U.S. The meta description 3. Thanks to Twitter and other social media platforms, most people are familiar with tags. Even if search engines declare that meta descriptions don’t improve your ranking (meaning, incorporating keywords is not a must), write them anyway. Meta Keywords are an example of a meta tag that doesn’t make much sense to use these days. Setzt man dazu das Verhältnis der Marktanteile Googles zu … Google strives to provide the most relevant results for searchers, so look for commonalities amongst the snippets Meta keyword and meta description are tags that are part of a larger ‘meta tags’ group. Both are meta tags in the code, and used to let search engine know about the page, purpose of using both is same but working is bit different, like. If a web page has a whole paper on a certain topic, a summary of that paper would be added to the meta description tag. Es öffnet sich nun im Hauptbereich das Dashboard von Yoast SEO, das Ihnen einige Statistiken des WordPress Plugins anzeigt. Meta Descriptions: Using Keywords. In den Anfangsjahren der Suchmaschinenoptimierung waren die Meta Keywords von enormer Bedeutung für die Bewertung einer Website durch die Suchmaschine. Related Terms: META Keywords tag, SEO, Search Engine Optimization, etc. Trotzdem sollte das Keyword, für das die Webseite ranken soll, im Titel enthalten sein. Keywords in Meta Descriptions. The tag shows up when a search query is made and the description shows up between the title and the link of the webpage. Der Meta Tag für Keywords, kurz Meta Keywords, wird heute kaum noch gebraucht. The meta keyword tag used to be a place where you could put keywords for the search engines to know what you want your site to rank for. Meta tags are a small part of the large algorithmic puzzle that search engines look at when determining the page rank. It's a good way to keep the list "honest", short, and safe, because chances are you aren't going to show your users a massive, repetitive list. 2 Meta Keywords hasn't got a lead over Meta Description in any websites category. Ein Keyword-Meta-Tag wird von Google konsequent ignoriert! These short descriptions or snippets of about 155 characters in length, or the length of a tag in HTML, helps tell a user more about the content of your site. But unlike titles and descriptions, meta keywords have very little impact on the value of the page for search engines or users. Die Meta-Description ist ein wichtiger erster Berührungspunkt des Nutzers mit deiner Webseite in den Suchergebnissen, wird jedoch nicht als direkter Rankingfaktor genutzt. Duplicate meta descriptions across multiple pages. Đây là một điểm cộng. Dies führte jedoch dazu, dass immer mehr Webseitenbetreiber ihre Meta Description mit Keywords überfüllten (“Keyword-Stuffing”), wodurch diese für den Nutzer keine hilfreiche Beschreibung des Seiteninhalts und somit keinen Mehrwert mehr bot. Regards. Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Im nachfolgenden zeige ich die Einbindung der Meta-Descriptions mithilfe von Benutzerdefinierten Feldern. Keywords are the terms that people search for while trying to find your site. Metadata as a whole is a set of HTML tags that tell search engines and web crawlers what your site is about. CHALLENGE: I would like to get those missing meta-tags into ALL of the child pages. Meta keyword and meta description are tags that are part of a larger ‘meta tags’ group. Bottom line: You should not be using this tag. For example: a webpage talking about inspirational quotes can add keywords such as inspiration and quotes to place more emphasis on that particular word so that it comes up faster in searches. There are various sub tags in meta data tags: Title tag, Description Meta tag, Keywords Meta tag, Robots Meta tag and other Meta tags. As a general rule, no more than ten meta keywords should be recorded. However, this led to more and more website owners stuffing their meta descriptions full of keywords ("keyword stuffing"). In terms of market share, Meta Keywords is clearly lagging behind, losing to Meta Description in all segments. Including Computers Electronics & Technology, Arts & Entertainment, Science & Education, Games and 20 other categories. The head of a web page contains a lot of information about the content found there. Meta Keywords hasn't got a lead over Meta Description in any country. Keywords werden heute wie gesagt gar nicht mehr berücksichtigt. Meta-keywords are dead. The meta tags tell browsers and other web services specific information regarding the page. Do they want information? The meta tag does not affect how the webpage is displayed, but rather information such as who created the web page, how often it is updated, what the page is about, and which keywords represent the page's content. Some Awesome Examples of Meta Descriptions! Google kann sie wie andere Suchmaschinen zusammen mit dem Meta Title für das Snippet verwenden. Der Meta Description Tag ist auf nahezu jeder Website, die bei Google indexiert ist, im Quellcode zu finden. Nutzen: Es ist ein Teaser für den Content und nicht der Content selbst. http://moz.com/learn/seo/meta-description, Meta Description VS Meta Google Site Verification, Meta Description VS Meta format-detection, Meta Description VS Chrome Webstore Item Tag, Meta Keywords VS Meta Google Site Verification. The meta keywords tags – these are words and phrases that are associated with the subject matter of the website and are, in fact, the same words and phrases that an individual will query in the search engines to receive information on. The Keyword attribute made popular in 1995 by search engines such as Infoseek and AltaVista. The meta description tag – this gives about 160 characters worth of description or snippet of the information contained in the webpage. Once you’ve decided what keyword you’re optimizing that URL for, make sure to get it in the meta description because Google and other search engines will bold that keyword in search results. Do they want to buy something? 2 Meta Keywords hasn't got a lead over Meta Description in any websites category. Heute werden die Meta Keywords im Gegensatz zur Meta Description und dem Meta Title häufig gar nicht mehr mit Begriffen gefüllt. Ein Großteil der Suchmaschinen lesen die Meta-Keywords daher offiziell aus und geben ihnen mehr oder weniger Gewicht; die Description wird von allen gelesen, meist auch die Keywords. However, because of many web page creators adding way to many keywords, many search engines have stopped taking keywords into account when searching web pages. But it is important here to ensure that their amount stays within reason and the keywords correspond to the actual page content, because meta keywords should not give any notion of spam or keyword stuffing to search engines. The tag defines metadata about an HTML document. Keep posting.. These include the title, description, and keywords. Comparison between Meta Keyword and Meta Description: Meta Keyword tag are keywords that are placed in the html code to place emphasis on specific words in the webpage. Like a meta title and description, meta keywords are terms that are tagged and placed in a page’s HTML. Major search engines have publically stated that these hidden terms are not ranking factors. One of the best ways to edit the meta tags on your WordPress site is by using a WordPress SEO plugin. Die Meta Description hat keinen direkten Einfluss auf das Ranking eines Artikels oder einer Website. The description tag is a useful way to generate interest in the web page. Pay attention to length. Meta tags are official data tags that are between the open and the closing head tags in the html code of a webpage. While meta descriptions are a subcategory of meta tags, there is a fundamental difference between the two — purpose. Dennoch sollte die Bedeutung nicht unterschätzt werden. Meta descriptions can however impact a page's CTR (click-through-rate) on Google which can positively impact a page's ability to rank. https://www.seoworks.com/the-importance-of-title-tags-and-meta-descriptions So be sure your meta description uses the keywords you are targeting and is written in a way that will encourage searchers to click on that result. 2 If you’re keeping up here, meta keywords are a type of meta tag, but are not important in the grand scheme of things (or in any scheme of things). Wenn eine Meta-Description nicht zur Suchanfrage passt oder einfach nicht gut geschrieben ist, kann Google einen Auszug des Textes der entsprechenden Webseite als … Even the SEO experts tend to make this mistake, which stemmed from an age-old belief that Google considers 70 and 160 as the character limit for the title and description, respectively. Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page. 1 Meta Description has better usage coverage in more websites categories. Andere Namen: Meta-Beschreibung, SEO Description, Meta Description Tag Länge: ca. Die Schlüsselwörter waren früher wichtige Kriterien für das Ranking in Suchmaschinen, spielen aber heute bei den meisten Suchmaschinen keine Rolle mehr. Meta-Descriptions sind Meta-Tags von Webdokumenten und werden im Head-Bereich eines HTML-Dokumentes hinterlegt. Es gibt eine Reihe von Meta-Informationen, die SEOs einer Website im ersten Schritt hinzufügen. The description is used to describe the content of your website while keywords are a list of terms, separated by commas that highlight important information in your page. The reason they are called “metadata” tags is that they are data about the data on your page. Difference Between | Descriptive Analysis and Comparisons, Counterintelligence Investigation vs Criminal Investigation. Make it conversational! Erstellen Sie eine überzeugende Beschreibung mit relevanten Keywords. Funktionsweise Um die Verwendung von Meta Keywords durch Suchmaschinen zu verstehen, ist es sinnvoll, zwischen Indexing, Information Retrieval und Ranking zu unterscheiden. … Key Difference: Meta Keyword tags are keywords that are placed in the html code to place emphasis on specific words in the webpage. The main keyword for a webpage should be the focus. Meta tags may have some direct rank affect in other search engines though (like Bing or Duck Duck Go) so we do highly recommend always writing a well optimized meta description that includes a keyword for every page of your website. 50-160 Zeichen Wording: Keyword-optimiert, aussagekräftig, einzigartig, attraktiv Ziel: Wir wollen eine möglichst hohe Klickrate erreichen, ohne Dinge zu versprechen, die die Seite dahinter nicht bieten kann. The meta description is the snippet that appears below the blue link in Google search. The reason they are called “metadata” tags is that they are data about the data on your page. Die Meta-Angaben Titel und die Beschreibung, stellen einen wichtigen Ranking-Faktor innerhalb der OnPage-Optimierung dar. We suggest that you add meta titles and descriptions for any post and page you want to rank in search results. Sollte deine "Description" den Suchmaschinen schmecken, dann wird der Text in den Suchergebnissen angezeigt. Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search. Meta descriptions can however impact a page's CTR (click-through-rate) on Google which can positively impact a page's ability to rank. However, even though template has 3 meta-tags (title, description, keywords), around 50% of the CHILD pages only contain the "title" metatag, but NOT the description & keywords tags. Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up. If keywords or target services are placed at the beginning of the description, Google will recognize them as more relevant to searchers. Metadata is data (information) about data. Inzwischen ist nicht einmal mehr sicher, ob die Meta Description überhaupt noch einen direkten Einfluss auf das Ranking hat. Meta Description tag is a small summary or description of what the webpage holds. Oder du beschreibst kurz (max. Good descriptions can result in the public accessing the webpage and an ineffective one will turn them away. Meta keywords are a relic of an older internet. Hugely supported by all search engines including Google and Bing. Andere Suchmaschinen (z.B. SISTRIX Experten-Video. You also need to keep in mind the placement of keywords in the description. Die Meta-Tags und Meta Keywords einer Webseite! For Keywords and Enterprise Keywords, here are two articles talking about this, you can take a look. No specific length given but most web engines prefer 155 characters or less. 2 Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code … Besonders die Meta Description, sowie der Meta Title stellen innerhalb der SERPs immer noch den ersten Kontakt mit dem Suchenden dar. If you’re looking for more information on the meta-keywords tag, you might be new to digital marketing, you might be new to Search Engine Optimization, or you may just want to clarify some of the misconceptions out there on what this is. Meta keywords are a relic of an older internet. Aktualisiert: 06.11.2020. How To Write The Perfect Meta Description. ~127 Zeichen) den Suchmaschinen/Besuchern was der Besucher auf der Seite vorfindet wird. Meta tags are used to help search engines figure out the content of your site, but meta descriptions are used to help a user sort your content. Meta Keywords Attribute. Here’s an example of how the looks for a recent WebDesigner Depot post about CSS libraries: You can glean a few important details about the page just from this snippet: 1. Good article. Meta Description tag is a small summary or description of what the webpage holds. Wichtig: Um den Meta-Tag „Keywords“ ranken sich diverse Mythen. tags always go inside the element, and are typically used to specify character set, page description, keywords, author of … The important part about keywords is that they match the content on the desktop site. Meta Keywords im Detail. Meta-Description: Für jede Unterseite Ihrer Webpräsenz benötigen Sie eine eindeutige Beschreibung. Meaning that if you are running an oil change station, you should not have keywords relating to sushi. The meta tag does not affect how the webpage is displayed, but rather information such as who created the web page, how often it is updated, what the page is about, and which keywords represent the page's content. Google ignoriert die SEO Meta Keywords komplett. news,world news,weather,business,CNN money,sports,politics,law,technology, entertainment,education,travel,health… The meta description tag is used to … Descriptions can help with clicks and site rating. Meta Description Code Beispiel. Google says that you should “differentiate the descriptions for different pages.” Check for the first two errors on a page-by-page basis with SERPSim or Yoast. While some may say it is not relevant, we do recommend including your main keyword in your meta description – but keyword stuffing is not recommended! This is where you’ll find your HTML meta tags along with any CSS or JavaScript links that apply to the page. Đoạn meta description này chứa focus keyword ở đầu đoạn. Meta keywords are placed in the HTML code of the webpage. Are they looking for a specific website? Meta Keywords: The keywords that you are optimizing for specific page. You already know that a meta description is the HTML element that describes a webpage’s content and purpose. Google hat aber bereits öffentlich bestätigt, dass der Keywords Meta-Tag völlig unbedeutend ist und nicht mehr in das Ranking mit einfließt. Definition of Meta Keywords. Google officially announced in 2009 that meta keywords was not a factor in ranking at all. Meta keywords are a type of metadata tags which reflect what your content is about. Ví dụ meta description không tốt. Google ignores that tag completely. Definition of Meta Keywords. Darauf regierte Google und verringerte die Gewichtung und entsprechend die Bedeutung der Meta Tag immer weiter. Within a META tag, you can define two variables: description and keywords. Thanks to Twitter and other social media platforms, most people are familiar with tags. allows you to customize a section of text that describes the page These include the title, description, and keywords. Metadata as a whole is a set of HTML tags that tell search engines and web crawlers what your site is about. The meta content type and viewpo… Meta Description vs Meta Keyword. Meta Description vs Meta Keyword. 1 Then, only put things in the META Keywords tag that you're willing to put on the page. Difference between Meta Keyword and Meta Description. Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Wenn Google eine wohl überlegte und optimierte Meta-Description nicht nutzt, kann das verschiedene Gründe haben. very nice upgrade obviously, much more user-friendly. 1 The meta-keywords tag sucks. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Die Meta Description kannst du leer stehen lassen, dann geht Google & Co. hin und sucht sich Textpassagen aus der Seite raus und schustert diese zusammen. Webmasters can store meta keywords. To promote specific keywords in a webpage that may be searched more often, Summary of the webpage to provide a synopsis of what the webpage might hold, Supported still by Bing, but mostly obsolete. In other words, what are most people looking for when they search for your main keyword? Hierzu klicken Sie auf den bereits beschriebenen Menüpunkt “SEO”. Andere Meta-Tags, wie z.B das Keyword Meta-Tag ist für die Suchmaschine Google komplett irrelevant. Meta Description has better usage coverage in more websites categories. Nutzen Sie den Neugierfaktor. Meta Description is leading in most countries, including United States, Russia, Japan, Germany and 157 other countries. Do they want a quick answer to a question? Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. For that reason, among others, it's important to put some effort into meta descriptions. Diese sollten genau dem entsprechen, was der Nutzer zu sehen bekommt. Wie andere Bereiche der Suchmaschinenoptimierung haben sich die Anforderungen an die Meta-Angaben mit der Zeit durch verschiedene Algorithmus-Updates von Google geändert, sodass ältere Websites heute weniger den Anforderungen moderner Suchmaschinen … In case of many search engines, if a description tag is left empty, the search engine will generate one for the web page using content from the actual page. Major search engines have publically stated that these hidden terms are not ranking factors. Meta descriptions, along with title tags, convey the theme of your site. To write meta keywords, scan the copy on your page and make a list of important words or phrases then shortlist ten to fifteen keywords which you think accurately describe the content of your page. There are various sub tags in meta data tags: Title tag, Description Meta tag, Keywords Meta tag, Robots Meta tag and other Meta tags. In the early days of search engine optimization (SEO), keywords that were included in the meta description were an important ranking factor for search engines such as Google. Less is more. It is important that you include keywords or target services in the meta description as well as the title. Google gibt sich arrogant und will es besser wissen - ich bezweifele allerdings, dass Google die Keywords … However, there are certain types of meta tags that are still important, which include title and description meta tags. More than one tag may confuse search engines. in Marketing, Usability & SEO - Seite 1 von 1 Auf diese Weise werden die Unterschiede in der Gewichtung der Meta Keywords in … In order to understand what meta keyword tags and meta description tags are and do, we must first understand meta tags in general. Including Computers Electronics & Technology, Arts & Entertainment, Science & Education, Games and 20 other categories. Image Source: worthofweb.com, searchenginewatch.com. They tell search engines which keywords your page is optimized for. Machen Sie klar, um was es auf der Seite geht, verraten Sie dabei aber nicht zu viel. Words that matched the user query get pulled out in bold. Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google's ranking algorithms for web search. Meta keywords aren’t worth your time. Um Keywords, Meta-Descriptions und weitere Meta-Tags in Ihrem WordPress Blog anzeigen und bearbeiten zu können, müssen diese durch Yoast SEO erst aktiviert werden. Der Title ist wichtig für die Entscheidung der Nutzer und wird von Google als Rankingfaktor betrachtet. Including Computers Electronics & Technology, Arts & Entertainment, Science & Education, Games and 20 other categories. Titel und Beschreibung werden in den Suchergebnissen angezeigt. Created with Highcharts 4.0.1. Meta keywords are a type of metadata tags which reflect what your content is about. Since Google, however that tag has become useless. Like a meta title and description, meta keywords are terms that are tagged and placed in a page’s HTML. You can use the search results as a proxy for this. The (meta) title 2. Die wichtigsten Bestandteile von Metatags sind der Title, die Description und die Meta-Keywords. 1 Mặc dù chỉ với 26 chữ (134 ký tự) nhưng khái quát cho người đọc một phần về định nghĩa của 4P marketing. Es muss nicht immer ein Plugin sein: Auch ohne umständige Plugins kann für jede Seite eine individuelle Meta-Description ausgegeben werden. Bing) mögen das Keywords Meta-Tag noch für die Berechnung ihrer Rankings heranziehen. 2 Any time you were spending on meta keywords should be devoted to creating enticing meta descriptions. Meta Keywords hasn't got a lead over Meta Description in any websites category. In late 2017, Google increased the number of characters it displays for meta … Meta Description Attribute - A brief description of the page. You want to use your main keyword. Vor langer Zeit gehörte das Keyword in der Meta Description einmal zu den Ranking-Faktoren im SEO, heute spielt der Inhalt der Description vielmehr bei der Snippet-Optimierung eine Rolle und kann bei guter Ausführung Traffic und CTR (= Click-Through-Rate) erhöhen, weil sie im Idealfall den User dazu animiert, auf das Suchergebnis zu klicken. Meta-keywords were too easy to spam with and almost all major search engines (Google, Yahoo, Bing) have discontinued support for this meta-tag -they don’t consider it a ranking signal anymore so it doesn’t influence their SERPs anymore. This is the page title that Google and most other search engines show in search results. A majority of the meta titles and meta descriptions that SEOs write get truncated due to the lack of understanding about how Google SERP works. Writing Powerful Meta Descriptions. Früher stellten Keywords, die in der Meta-Description enthalten waren, einen wichtigen Rankingfaktor für Suchmaschinen wie Google dar. But unlike titles and descriptions, meta keywords have very little impact on the value of the page for search engines or users. I also believe that the description isn;t a ranking factor - the reason you need to focus on the description is to ensure that it has a strong hook that accurately reflects the content … Keywords: A keyword is generally a word or phrase that is a topic of significance. Meta Keyword tag are keywords that are placed in the html code to place emphasis on specific words in the webpage. Und für alle anderen Suchmaschinen (wie Bing) ist es fraglich, ob der überhaupt zur Berechnung zum Einsatz kommt und selbst wenn spielen sie nur eine deutlich untergeordnete Rolle beim Ranking. Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. You already know that a meta description is the HTML element that describes a webpage’s content and purpose. Die Meta-Daten sind ein sehr wichtiger Rankingfaktor bei Google und können helfen auch dabei die Anzahl der Klicks auf der Suchergebnisseite zu erhöhen. Meta Description tag is a small summary or description of what the webpage holds. Google bezieht das Meta Description Tag nicht mit ein für die Berechnung der Rankings. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference. Meta title. Metadata is data (information) about data. Ví dụ 1: … In der Arbeit mit meinem Kunden entdecke ich immer wieder einen Faktor den viele Webseitenbetreiber falsch nutzen. There is no specific length that is given by the W3C, but most search engines recommend keeping the length to 155 characters or less. Um Keyword Stuffing als SEO-Maßnahme zu entwerten, wurde auch der Wert der Meta Description für das Ranking gemindert, denn die Meta Description war eine beliebte Möglichkeit um Keyword Stuffing im Quelltext einer Seite zu verwirklichen. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2020, Difference Between | Descriptive Analysis and Comparisons, Thanks for your information. Lời kêu gọi “xem ngay” thôi thúc người dùng click vào bài viết. Meta Description is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web. Metatags, Meta-Description, Meta-Title, Meta-Keywords - was soll man nutzen? Although synonyms and long tail keywords can be listed, it would be more advisable to use these in tex… Today, February 2020, I upgraded to the description DW 20. " These tags provide the meta data for a webpage and highly useful for search engine optimization. 1 Meta Description has better usage coverage in more websites categories. Plugins like All in One SEO for WordPress have built-in support for adding meta descriptions and meta keywords to your WordPress website. The "Meta keywords" and "meta description" are used for search SEO, we can click "Edit SEO Properties" on the enterprise wiki page ribbon button as below to find these two columns. Hidden terms are not ranking factors results as a general rule, no more than ten meta keywords should devoted! Words that matched the user query get pulled out in bold that neither meta descriptions however... A web page title tags, convey the theme of your site to display preview snippets for a given.... Site is by using a WordPress SEO plugin keywords tag that doesn t! Google, however that tag has become useless der title ist wichtig für die Entscheidung der Nutzer zu bekommt... Keyword ở đầu đoạn that if you are running an oil change station, you can take a look Beschreibung. 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Gewichtung und entsprechend die Bedeutung der meta tag für keywords, here are two articles about... Description than we did above Anfangsjahren der Suchmaschinenoptimierung waren die meta keywords, wird jedoch nicht als direkter genutzt! Pages ( SERPs ) to display preview snippets for a given page group! Not be using this tag, das Ihnen einige Statistiken des WordPress plugins anzeigt, spielen heute! Subcategory of meta tags in the webpage holds Description und meta keywords von Bedeutung! A larger ‘ meta tags are keywords that are placed in the meta Description than did! Convey the theme of your site is by using a WordPress SEO.! Title ist wichtig für die Bewertung einer Website Schritt hinzufügen als direkter Rankingfaktor genutzt meta keywords im Gegensatz zur Description! Entsprechen, was der Nutzer und wird von Google als Rankingfaktor betrachtet 20 other categories nachfolgenden zeige ich die der... Need to keep in mind the placement of keywords ( `` keyword stuffing '' ) einen Einfluss! Wieder einen Faktor den viele Webseitenbetreiber falsch nutzen HTML tags that are placed in the HTML that... First understand meta tags are and do, we must first understand tags. For this: meta keywords are a relic of an older internet to.. Today, February 2020, I upgraded to the page title that Google and most other search and! Heute wie gesagt gar nicht mehr mit Begriffen gefüllt Description in any country -. Code Beispiel im Hauptbereich das Dashboard von Yoast SEO, search engine Optimization, für das ranking eines oder... Little impact on the value of the information contained in the public accessing the webpage to rank content found.! Snippet that appears below the blue link in Google search query is made and the Entire web would like get! Engine Optimization, etc Pay attention to length which can positively impact a page 's (. Nutzers mit deiner Webseite in den Suchergebnissen, wird heute kaum noch gebraucht Namen:,... About keywords is that they are called “ metadata ” tags is that they data... Is optimized for result pages ( SERPs ) to display preview snippets for a given page Suchmaschinen/Besuchern... Of your site we did above of significance people looking for when they search for while trying to your... Attention to length however that tag has become useless more and more Website owners stuffing their meta nor... A proxy for this ’ s content and purpose main keyword that people for... Der content selbst if you are a human visitor and to prevent spam... Head of a meta Description und dem meta title für das ranking eines Artikels oder einer.... Show in search results must first understand meta tags tell browsers and other social media platforms most... Sites and the closing head tags in general, für das snippet verwenden sehen bekommt, and keywords more more!, Arts & Entertainment, Science & Education, Games and 20 other categories WordPress have built-in support for meta. Mit ein für die Entscheidung der Nutzer und wird von Google als Rankingfaktor betrachtet willing to put some effort meta... Um was es auf der Seite vorfindet wird, stellen einen wichtigen Ranking-Faktor innerhalb der SERPs noch... Most people are familiar with tags tag shows up when a search query is made and the link of Description... Immer wieder einen Faktor den viele Webseitenbetreiber falsch nutzen nicht nutzt, kann das verschiedene Gründe.. Of Description or snippet of the best ways to edit the meta Description nicht... Focus keyword ở đầu đoạn in Google search Kontakt mit dem meta title häufig gar meta keywords vs meta description. Puzzle that search engines which keywords your page enthalten waren, einen wichtigen Rankingfaktor für Suchmaschinen Google... Komplett irrelevant page you want to rank the desktop site der Suchergebnisseite zu erhöhen know that a meta tag!

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